In India, the joy of celebrations, special occasions, or moving into a new home often begins with a heartfelt makeover. Paint the walls, decorate it, or upgrade some of our appliances. It just makes that festive vibe even more exciting! No wonder, during Diwali, Christmas or even Eid, we have our homes decked up all set and ready for guests to arrive and enjoy some poignant moments with children, relatives, friends and neighbours. All in all, we humans are social beings, and we cherish these happy and amazing moments more than words can express.
Embracing the philosophy of "Ghar Dhadakne Do," which transcends mere physical houses, we capture the emotional essence of a home. It invites us to view our homes as spaces that are alive and have a heart that beats. They are filled with love, laughter, and memories. From purchasing a house to experiencing life’s highs and lows, our homes gradually become treasures that hold our stories. The latest IVAS campaign beautifully conveys this idea, as Shilpa Shetty Kundra states, “When you love your home, it loves you back.” This heartfelt message underscores the powerful bond we share with our homes, where every corner holds a memory and every wall tells our journey.
Empowering homeowners with Ghar Dhadakne Do: IVAS not only celebrates the emotional value of homes but also listens to its customers to ensure their unique needs are met. Guided by the philosophy of ‘Ghar Dhadakne Do’, we believe a home is alive and it is just like a family member. It is a safe space where memories are made, dreams are nurtured, and identities are celebrated. IVAS empowers homemakers with homes that are uniquely their own, much like the heartbeat of their lives.
- Need to Cherish Our Homes: IVAS emphasizes that homemakers dedicate a substantial portion of their lives to their homes, discovering comfort and companionship within its walls. With deep affection, they treasure their homes as they would a child, family member, or friend. Just as we prepare for special occasions, IVAS advocates for the care and improvement of our homes, recognizing the emotional investment we pour into them.
- Celebrate Your Home that Breathes and Lives, Just Like Your Family: Homemakers spend much of their lives in their homes, finding comfort and companionship in every corner, nurturing them with love much like their family. Acknowledging our emotional investment, IVAS empowers homemakers with a range of renovation products to create homes that radiate comfort, beauty, and functionality, transforming them into living beings.
- Empowering homeowners with Ghar Dhadakne Do: IVAS not only celebrates the emotional value of homes but also listens to its customers to ensure their unique needs are met. Embracing the philosophy of ‘Ghar Dhadakne Do’, we believe a home is the heartbeat of our lives, a safe space where memories are made, dreams are nurtured, and identities are celebrated. IVAS empowers homemakers with homes that are uniquely their own, much like the heartbeat of their lives.
- The Elegant Range: While the brand ambassadors of IVAS, Shilpa Shetty Kundra and Genelia Deshmukh were instantly a hit, one can’t deny the eye-catching range of Modular Kitchens, Tiles, Sanitaryware, Bath Fittings, Electricals, Appliances & Designer Hardware. These offerings not only enhance the aesthetics of any home but also elevate its functionality and comfort. Really makes it worthwhile to spend your day at home, isn’t it?
This campaign highlights the vital role of a HOME in the life of a HOMEMAKER. By embracing the essence of IVAS, we transform our houses into spaces filled with love, warmth, and cherished memories, celebrating the true meaning of home.