1. Can you provide an overview of IVAS presence and offerings?

IVAS powered by Infra.Market is derived from the Sanskrit word 'NIVAS' and inspires home renovation. It celebrates the emotional journey of home building by bringing together premier offerings in Modular Kitchen & Wardrobes, Fans, Lights, Appliances, Tiles, Sanitaryware, Bath Fittings and Designer Hardware.

IVAS Modular Kitchens epitomizes a fusion of sustainability and top-notch quality in the realm of interior solutions. At its core lies a commitment of offering not just visually stunning designs but also functional spaces that enhance everyday living. With a presence in 100+ locations pan-India, IVAS brings its exceptional products and services closer to customers, making the dream of a stylish and functional kitchen a reality for countless households.

2. What sets IVAS products apart from competitors in the market?

IVAS Modular Kitchens places a strong emphasis on delivering products of the highest quality with its certified (ISO) 14001:2015 and ISO 9001:2015 manufacturing facility. We provide customized solutions with a 10-year warranty, European Standard Manufacturing, over 500 design options, and prioritization of on-time delivery for interior projects. From the selection of raw materials to the craftsmanship involved in manufacturing, along with the expertise of skilled designers, every step is meticulously executed to ensure durability, functionality, aesthetic appeal and convenience. This dedication to quality not only ensures enhances the overall customer experience but also ensure that our products stand the test of time, offering long-lasting value to homeowners. IVAS Modular Kitchens offers sustainable and high-quality solutions, and this fact sets us apart from our competitors.

3. Can you showcase any innovative design solutions or technologies specifically tailored for the retail sector, particularly in modular kitchens?

IVAS Modular Kitchens are one of the leading manufacturers that provide end-to-end service with D2M (Design to Manufacturing) and technological integrations. Our designers and staff, attuned to both expressed & unspoken preferences, craft kitchens blending functionality and aesthetics. Our showrooms feature 3D virtual walkthroughs for customized solutions, allowing customers to visualize their ideal kitchen before committing. We provide 500+ design options, from trendy to classical kitchens, allowing customers to experience materials firsthand for informed decisions and enhanced satisfaction.

4. How does IVAS ensure sustainability and eco-friendliness in its retail operations, including materials and practices?

At IVAS, we believe a stunning home should coexist with a healthier planet. Our dedication to sustainability is woven into every aspect of our business, and each IVAS Modular Kitchen represents a step towards a greener future. For every kitchen sold, we pledge to plant 2 trees, emphasizing its commitment to sustainability and environmental stewardship. Our manufacturing unit combines sustainable practices and advanced technology to optimize material usage, reducing wastage. This ensures precision and efficiency in crafting IVAS Modular Kitchens while minimizing environmental impact.

5. How do you ensure that modular kitchens are designed to optimize quality and without compromising aesthetics?

We prioritize understanding each homemaker's kitchen needs, staying true to our core principle, "WE FIRST HEAR YOU THOROUGHLY BEFORE WE DESIGN." With a focus on consumer preferences, our expert designers craft kitchens tailored to their needs and vision. We take pride in our designers' ability to create exclusive kitchen designs, integrating multiple hardware functionalities that optimize space utilization, comfort, ease of use, and aesthetics.

And to maintain quality, we utilize state-of-the-art European Machines for precise cutting and apply edge bands to protect panels from moisture and termites. Our standard offerings include high-quality HDEMR and BWR ply with durable PUR glue for laminate pasting, ensuring longevity.

6. Can you share insights into the evolution of retail trends over the past few years, particularly within IVAS's market segments?

With the modular kitchens market expanding at 24% compound annual growth rate and digital platforms influencing over 70% of consumers, there's a clear demand for bespoke designs and personalized experiences. IVAS Modular Kitchens is reaching consumers in tier-2 and tier-3 towns by proactively staying ahead of the curve, leveraging targeted marketing strategies, forging partnerships, participating in global industry events, and seeking insights from experts. Furthermore, as living standards rise, there is an increased demand for luxury and premium segments, which is fueled by their growing preference for better-quality interior design. Additionally, the importance of optimizing space in urban areas has grown, leading to innovative collaborations amongst architects, interior designers, and real estate developers to create contemporary living environments that satisfy changing consumer needs.

7. What advice would you offer to homeowners considering investing in a modular kitchen for their space?

I'd recommend homeowners to take the decision of investing in a modular kitchen now, as the industry is still evolving, and they may have many affordable options with exceptional quality. So, the consumer is at an advantage and can have the upper hand. I'd suggest customers take their own time in identifying their needs and discuss openly every detail with their designers. Only with seamless communication can they establish rapport and professional relationship with kitchen designers to get the best­ suited kitchen for themselves. As experienced designers and experts provide invaluable insights, IVAS takes pride in our in-house team's ability to go the extra mile, ensuring hassle-free installation, factory-made kitchens installed within a couple of days, and after-sales service supported by a 10- year warranty, all aimed at surpassing customer expectations. Our commitment to excellence extends to every aspect of the customer journey, ensuring a seamless and satisfying experience from concept to completion.